Permission Based Marketing

Once you've spent the required time, effort and budget in developing an attractive, user friendly and professionally optimised web presence, there's one more thing to do.

Turn your well won customers into loyal and repeat buy clients.

Establishing and implementing a well prepared permission based Marketing Strategy provides a cost effective solution to keeping your clients up to date with your products and services, at their request.

Adding e-mail to your existing marketing strategy is a cost-effective way of using the internet to better service your customers, reduce your expenses and increase overall sales.

Discover the 5 steps to effective Permission Based Marketing Campaigns

1. Select a target market

Prepare an Internet Marketing Plan to drive your (niche) target market to your website; in order to build a list of prospects.

2. Create an Incentive

Create value added incentives to win your prospects' interest and permission. This achieves four important purposes-

  1. An incentive for the prospect to provide their contact data and permission.
  2. It provides a perfect vehicle to deliver added value to their business.
  3. Sets you up as an expert in your field, who understands their challenges.
  4. Builds trust in you as the source of useful and relevant information.

3. Deliver customer focused material

The more you demonstrate understanding for your target audiences' needs; the greater attention will be paid to your communications.

The more understood they feel the more they will relate (and warm) to you. Presenting solutions to those needs is then the natural next step in your message; making it perfectly clear how those needs will be met.

4. Measure your effectiveness

Email is a superb medium for acquiring real time feedback from your communications. By analysing campaign activity reports you will learn what works and what doesn't- this will include:

  1. Open rate tracking to determine subject line popularity.
  2. Click through tracking to monitor the information 'hot spots'.
  3. Identifying by groups (even individuals) what content works with who.
  4. Subscribe rates - for establishing the most successful offers.
  5. Unsubscribe rates for maintaining relevancy of message.

Evolving your e-newsletters according to this feedback is very important - repeating mistakes will not build trust.

5. Finally, be Consistent

Patience is the name of the game, as your list grows and your publishing skills develop the rewards will 'materialise'.

Building any relationship takes time and requires consistency - implementing a well planned e-newsletter strategy will facilitate a lot of the customer relationship building interactions for you.