Driving Targeted Traffic to your Website

With search engines being responsible for directing over 80% of web traffic, a genuine and effective Search Engine Optimisation (SEO) strategy is an  immensely powerful marketing tool, and should not be ignored.

Choosing the right SEO offering can be a confusing process, if the fee is tantalisingly low, it's for a good reason.

SEO is an incredibly time-consuming task that requires specialised skills and constant research to stay on top of the changing SEO landscape.

Here's what  spending your money should get you.

1. Keyword phrase identification. Researching the perfect terms to attract your target market gobbles up vast amounts of an SEO expert's time. Coming up with a list of 100 keywords that apply in general is far easier than developing a short list of the most relevant, hardest-working ones.

2. Web design consultation. If your site layout isn't spider-friendly, no amount of SEO finesse will solve your traffic problems. So a search engine expert also has to be up on web design issues and know how to fix the trouble spots.

3. SEO copywriting. It isn't enough to drive herds of traffic to your site. The masses need to be informed and sold once they get there. That's where SEO copywriting comes in.

4. HTML optimisation. Keyword phrases also play a starring role in your HTML tags. Knowing which tags are hot and which are not (in the eyes of the engines) is the purview of a truly clued-in search expert.

5. Site registration. This does not mean submitting to Google and the Open Directory Project, then going for lunch. SEO pros know which engines and directories are the movers and shakers, which minor ones are becoming forces to be reckoned with, and where your site stands in the rankings of each. A full-time job in itself.

6. Link partnership building. This is not easy. It takes solid research; smooth negotiating skills and a large investment of time to develop a base of reputable, relevant link partners.

7. Monitor traffic. This is not just about monitoring rankings. Since conversions are the bottom line for most e-businesses, a good search engine optimisation expert will include comprehensive ROI tracking so you can see exactly what your SEO budget is producing for you.

If you sacrifice just one of these strategies, you could be jeopardising the effectiveness of all the others. And many SEO services sacrifice more than just one.

If you wish to achieve a return on your web marketing budget, then call us 01780-765599 to arrange an appointment.